Game of Thrones: Immersive experience and audience engagement

Belén Santa-Olalla, Creative Consultant at Transmedia Storyteller Ltd., discusses the creative process of CANAL+’s project 19Reinos (19 realms), one the world’s most ambitious transmedia entertainment experiences, which transformed Spain into a huge storytelling canvas. The experience included live events, a 5-episode webseries, a location-based online game and strong participation on social media.

In her presentation, Belen talks about the creative process of this transmedia project, focusing on audience participation and how CANAL+ rewarded fans, making them the protagonist of the story.