Our Story

Our mission is to make everyone’s life an adventure.

We believe that through adventure everyone can achieve their full potential in life.

To create adventures, we fuse technology and storytelling to create engaging, immersive experiences that play out in the world around us.

2010. Inception.

Development of Conducttr started in Spring 2010 by Robert Pratten and Alexey Ossikine. In Jan 2011 Conducttr launched with a proof-of-concept project called Lowlifes – a transmedia crime thriller produced by Robert and written by Simon Wood.

From inception we’ve been on our own adventure: experimenting and developing technology, processes and people to deliver engaging, participatory experiences in the fields of entertainment, marketing, healthcare, recruitment and training. We believe that our proprietary mixed-reality platform, Conducttr, can transform all these industries.

2018. Crisis Simulation.

Since 2018 we’ve focused our business exclusively on crisis simulation. We offer crisis exercises an unparalleled realism that allows participants to build confidence and directly transfer the experience to their jobs.

Our thought-leadership in participatory transmedia experiences informs product development and the creative process of building realistic, interactive storyworlds rich in detail for trainee exploration.

Our clients are among the most innovative in the world because they dare to seek new ways to improve the wellbeing and performance of their teams, their customers and their communities. Together we’re sharing and creating our own adventure by transforming the passing of time into life.

Be remarkable.

Our Team

  • Robert Pratten

    Co-Founder & CEO

    Robert is CEO and Founder of Transmedia Storyteller Ltd. He is a thought-leader in transmedia storytelling and author of the book Getting Started in Transmedia Storytelling: A Practical Guide for Beginners.

    Prior to TSL, Robert wrote, directed and produced two award-winning feature films and before that worked as marketing consultant in the telecommunications industry. He is a vegetarian, part-time Buddhist and plays the guitar.

  • Alexey Ossikine

    Co-Founder & CTO

    Alexey is CTO and Founder of Transmedia Storyteller Ltd.  His work has been featured in Bloomberg BusinessWeek’s “America’s 25 Best Young Entrepreneurs Under 25” as well as the Boston Herald, Entrepreneur Magazine, BostInnovation, America.gov, and other publications.

    Alexey holds a B.S. in Business Management from Babson College with a concentration in Entrepreneurship and Global Business Management. When not experimenting with home automation, he is jumping out of planes or training his skateboarder-dog some new tricks.

  • Belén Santa-Olalla

    Chief Creative Officer

    Belén is Chief Creative Officer at Transmedia Storyteller Ltd. She is founder of Meetup Transmedia Madrid, directs the Spanish section of Transmedia Podcast and is author of the blog Universo Transmedia.  Recent projects include Game of Thrones for Canal+, Zombies for Affero Lab and Attack on Titan for Kodansha.

    Prior to TSL she worked as theater director, producer, teacher, actress and creativity coach. She is passionate about performing arts and stage innovation. In her very rare spare time, she can be found playing PS4 or Magic The Gathering.

  • Oleg Lazutkin

    Front-End Developer

    Oleg’s history includes lead development of online games, enterprise applications, and mobile apps involving everything from 3D animation to web conferencing, dashboards, and real-time collaboration. While being familiar with HTML and JavaScript, he specializes primarily in Adobe Flex / RIA.

    Oleg is a Led Zepplin fan and when not bashing the keyboard he’s bashing his 25-piece drum kit.

  • Nataly Rios Goico

    Head of Product Development & Content

    Nataly is an experienced interactive storyteller with a degree in Systems Engineering and an MA in Digital Media. She leads the work on interactive experiences for clients such as Al Jazeera, the UK Foreign and Commonwealth Office, the Business Continuity Institute, VISA and others.

    She is a classically trained ballerina and an award-winning photographer.

    She is Head of Product Development & Content

  • Andrey Grunyov

    Back-End Developer

    Andrey’s 14+ years of software development experience positions him as an expert senior developer in backend technologies like .NET and SQL Server.

    His love of maths is challenged only by his love of Manchester City.

  • Eduardo Iglesias

    Head of Simulation & Analytics

    Eduardo is a Head of Simulation & Analytics with a first degree in Computer Science. Having cut his teeth on Conducttr projects that include Game of Thrones for Canal+, Attack on Titan for Kodansha, CUARATT for UK Ministry of Defence, he now leads the development of our crisis simulation solutions.

    When not creating 8-bit sprites for his indie games he’s reading comic books and is a Sandman aficionado.

  • María Torres García

    Head of Customer Relations

    Maria is Head of Customer Relations and our product specialist with a degree in Media & Communication and an MA in New Interactive Media & Multimedia Journalism. She has worked on projects for, among others, 77 Brigade, NATO, La Vanguardia, the Olympic Channel and the UK Foreign & Commonwealth Office.

    Maria is a fan of punk music and Dr. Who

  • Marta Ruiz Pérez

    Creative Consultant

    Marta is a Creative Consultant with a degree in Media and Communication and an MA in New Interactive Media and Multimedia Journalism. Her interests reside in transmedia storytelling, videogames and books.
    She is a trained finswimmer and a Harry Potter lover.

  • Marco Miranda

    Creative Technologist

    Marco is our Creative Technologist who has a degree in journalism but who now works in software engineering. Prior to software development, he worked for 6 years in Marketing and PR.

    When is not coding, Marco is constantly looking for new TV shows to watch, listing Game of Thrones and Big Bang Theory as his favourites.

  • Amelia Freeman

    Crisis Scenario Designer

    Amelia is a Crisis Scenario Designer with a degree in American Studies and English Literature from the University of Sussex. She recently won an award for a research paper on female leadership in non-profit organisations, published by Roosevelt University, Chicago. She works on information operations and human terrain simulation projects, most recently for NATO Joint Information Activities Group and 77 Brigade.

    She loves to travel and watch medical dramas in her spare time.

  • Andrew Osbourne

    Business Application Developer

    Andrew has a 1st class degree in biomedical science but now works in software. When not working on side projects he loves physical activity, having travelled South Africa to play many of the strongest schools at Rugby. He also enjoys delving into video games to sharpen his strategical thinking.

  • Elliot Firth

    Crisis Scenario Designer

    Elliot is a Crisis Scenario Designer with a MA in International Relations from the University of Bath, with a focus on military and security affairs and nuclear politics. Elliot is a vegetarian, loves dogs, exercise and Lord of the Rings, and enjoys videogames and hiking.

  • Fernanda Elimelek

    Solutions Consultant

    Fernanda is a Solutions Consultant with a degree in Advertising and an MA in Business Communications Management. Her history includes creating award winning marketing actions & projects using transmedia storytelling. She is passionate about the arts, music and spirituality and may be found deejaying to her friends at her spare time.