Our Story

Our mission is to make everyone’s life an adventure.

We believe that through adventure everyone can achieve their full potential in life.

To create adventures, we bring together technology and storytelling to create immersive experiences that play out in the world around us.

Born in 2010

Development of Conducttr started in Spring 2010 by Robert Pratten and Alexey Ossikine. In Jan 2011 Conducttr launched with a proof-of-concept project called Lowlifes – a crime thriller produced by Robert and written by Simon Wood. The transmedia experience was delivered as a 10 episode webseries, an ARG, a 12 chapter blog series and a novella.

Since this time we’ve been on our own adventure: a thoughtful R&D period experimenting and developing technology, processes and people in entertainment, marketing, healthcare, recruitment and training. We believe that our proprietary mixed-reality platform, Conducttr, can transform all these industries but our biggest struggle remains a fight against the status quo.

Our clients are among the most innovative in the world because they dare to seek new ways to improve the wellbeing and performance of their teams, their customers and their communities. Together we’re sharing and creating our own adventure.

Be remarkable.

Our Team

  • Robert Pratten

    Co-Founder & CEO

    Robert is CEO and Founder of Transmedia Storyteller Ltd. He is a thought-leader in transmedia storytelling and author of the book Getting Started in Transmedia Storytelling: A Practical Guide for Beginners.

    Prior to TSL, Robert wrote, directed and produced two award-winning feature films and before that worked as marketing consultant in the telecommunications industry. He is a vegetarian, part-time Buddhist and plays the guitar.

  • Alexey Ossikine

    Co-Founder & CTO

    Alexey is CTO and Founder of Transmedia Storyteller Ltd.  His work has been featured in Bloomberg BusinessWeek’s “America’s 25 Best Young Entrepreneurs Under 25” as well as the Boston Herald, Entrepreneur Magazine, BostInnovation, America.gov, and other publications.

    Alexey holds a B.S. in Business Management from Babson College with a concentration in Entrepreneurship and Global Business Management. When not experimenting with home automation, he is jumping out of planes or training his skateboarder-dog some new tricks.

  • Belén Santa-Olalla

    Chief Creative Officer

    Belén is a Chief Creative Officer at Transmedia Storyteller Ltd. She is founder of Meetup Transmedia Madrid, directs the Spanish section of Transmedia Podcast and is author of the blog Universo Transmedia.  Recent projects include Game of Thrones for Canal+, Zombies for Affero Lab and Attack on Titan for Kodansha.

    Prior to TSL she worked as theater director, producer, teacher, actress and creativity coach. She is passionate about performing arts and stage innovation. In her very rare spare time, she can be found playing volleyball or sailing.

  • Oleg Lazutkin

    Front-End Developer

    Oleg’s history includes lead development of online games, enterprise applications, and mobile apps involving everything from 3D animation to web conferencing, dashboards, and real-time collaboration. While being familiar with HTML and JavaScript, he specializes primarily in Adobe Flex / RIA.

    Oleg is a Led Zepplin fan and when not bashing the keyboard he’s bashing his 25-piece drum kit.

  • Nataly Rios Goico

    Creative Consultant

    Nataly is an experienced interactive storyteller with a degree in Systems Engineering and an MA in Digital Media. She recently led the TSL work on Hacked the interactive experience on cyber warfare for Al Jazeera.

    She is a classically trained ballerina and an award-winning photographer.

  • Andrey Grunyov

    Back-End Developer

    Andrey’s 14+ years of software development experience positions him as an expert senior developer in backend technologies like .NET and SQL Server.

    His love of maths is challenged only by his love of Manchester City.

  • Eduardo Iglesias

    Creative Technologist

    Eduardo is a Creative Technologist with a first degree in Computer Science. Projects include Game of Thrones for Canal+, Attack on Titan for Kodansha, CUARATT for UK Ministry of Defense.

    When not creating 8-bit sprites for his indie games he’s reading comic books and is a Sandman aficionado.

  • Bettina Gerlich

    Business Development Manager

    Bettina is our Business Development Manager with a degree in Translation, Interpreting and Arts. Bettina’s sporting past reveals her high-performance drive as she was once a nationally competitive gymnast and horse rider.

    These days when she’s not doing yoga or pilates she’ll be reading crime novels or watching sci-fi movies.

  • María Torres García

    Creative Consultant

    Maria is a Creative Consultant with a degree in Media & Communication and an MA in New Interactive Media & Multimedia Journalism. She is our TeamXp product specialist and has worked on projects for, among others, La Vanguardia, the Olympic Channel and the UK Foreign & Commonwealth Office.

    Maria is a fan of punk music and Dr. Who