MODERN REPUTATIONAL RISKS: NAVIGATING SOCIAL & TECHNOLOGICAL CHANGE
Our survey of Communicatons & Public Relations leaders reveals that 78% feel
protecting
their brand's reputation
has become unmanageable. Employee actvism is seen as the second biggest threat to brand reputation, behind only
cyber attacks.
Over two-thirds (77%) of respondents believe that their brand is now at risk
from activists
or conspiracy theorists.
Just under half (43%) say new threats posed by deepfakes and social media pose the biggest challenge to managing their brand's reputation and 31% think new threats posed by disinformation are a top challenge.
Just under half (43%) say new threats posed by deepfakes and social media pose the biggest challenge to managing their brand's reputation and 31% think new threats posed by disinformation are a top challenge.
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Report Sections:
- Key findings
- The changing threat landscape
- Managing brand reputation
- Finding the solution
