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MODERN REPUTATIONAL RISKS:
NAVIGATING SOCIAL & TECHNOLOGICAL CHANGE
Our survey of Communicatons & Public Relations leaders reveals that 78% feel protecting their brand's reputation has become unmanageable. Employee actvism is seen as the second biggest threat to brand reputation, behind only cyber attacks.
Over two-thirds (77%) of respondents believe that their brand is now at risk from activists or conspiracy theorists.
Just under half (43%) say new threats posed by deepfakes and social media pose the biggest challenge to managing their brand's reputation and 31% think new threats posed by disinformation are a top challenge.
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Report Sections:
  • Key findings
  • The changing threat landscape
  • Managing brand reputation
  • Finding the solution
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