Modern reputational risks • Conducttr • Crisis simulation platform

MODERN REPUTATIONAL RISKS:
NAVIGATING SOCIAL & TECHNOLOGICAL CHANGE

Our survey of Communicatons & Public Relations leaders reveals that 78% feel protecting their brand's reputation has become unmanageable. Employee actvism is seen as the second biggest threat to brand reputation, behind only cyber attacks.

Over two-thirds (77%) of respondents believe that their brand is now at risk from activists or conspiracy theorists.
Just under half (43%) say new threats posed by deepfakes and social media pose the biggest challenge to managing their brand's reputation and 31% think new threats posed by disinformation are a top challenge.

Download the report for FREE to find out more.

Report Sections:

Key findings
The changing threat landscape
Managing brand reputation
Finding the solution