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Modern Reputational Risks
Navigating social & technological change
Modern Reputational Risks
Gain valuable insights into industry trends for the increasingly complex challenge of brand reputation management in the face of rising threats like employee activism and cyber attacks.

Our survey of Communicatons & Public Relations leaders reveals that 78% feel protecting their brand's reputation has become unmanageable. Employee actvism is seen as the second biggest threat to brand reputation, behind only cyber attacks.

Report Sections:
  • Key findings
  • The changing threat landscape
  • Managing brand reputation
  • Finding the solution
Cover of a booklet titled 'Modern Reputational Risks: Navigating Social & Technological Change' by Conducttr. The design features a bold magenta and navy duotone overlay with a photo of a young woman at a protest holding a sign that reads 'WE ARE THE CHANGE.' The booklet lies on a gray textured surface, with two copies stacked slightly askew.
About this resource
The report highlights some interesting findings and presents some news items that could be useful as inspiration for your own exercises.

For example: Over two-thirds (77%) of respondents believe that their brand is now at risk from activists or conspiracy theorists.

And, just under half (43%) say new threats posed by deepfakes and social media pose the biggest challenge to managing their brand's reputation and 31% think new threats posed by disinformation are a top challenge.
Open spread from a booklet titled 'Modern Reputational Risks' on a textured gray surface. The visible section discusses 'Cancel Culture' with red text explaining the term. The right page features images of a black trainer, a bottle, and a detached shoe sole, overlaid with hand-drawn Xs and scribbles in red, green, and purple to indicate boycott or rejection. The left page includes a circular badge with the phrase 'WHERE WE GO ONE WE GO ALL' and a black-and-white image of a hooded figure, referencing conspiracy themes.