The comic strip below illustrates a branded content experience in which the customer enrols for an engaging sci-fi story in which he’s running an Earth colony on Jupiter’s third moon, Ganymede.
The experience demostrates a number of things:
- how we can wrap the story around someone’s day-to-day life and hence maintain the brand in someone’s thoughts without having to make a hard sell
- how data from wearable technology can be used as a game mechanic
- how we can make display media interactive