Our story begins with a vision to bring fictional worlds into the real world; to allow audiences to get closer to the characters they love and to immerse themselves ever deeper in the stories they crave.
Why? Because storytelling enriches our lives. Stories are how we make sense of the world and when we change the story we see the world in new ways. Stories can help us empathise with the disenfranchised, can advance a new vision of the future and can present a retelling of the past.
With the introduction of the Internet, social media, mobile and the Internet of Things so the nature of art and commerce has changed. Creative people and companies now have an amazing palette of channels for artistic expression and through transmedia storytelling an opportunity to connect directly to the audience without asking permission from gatekeepers or intermediaries.
Into this world was born Conducttr.
Development of Conducttr started in Spring 2010 by Robert Pratten and Alexey Ossikine. In Jan 2011 Conducttr launched with a proof-of-concept project called Lowlifes – a crime thriller produced by Robert and written by Simon Wood. The transmedia experience was delivered as a 10 episode webseries, an ARG, a 12 chapter blog series and a novella.
While many technical and procedural challenges have been overcome, our biggest struggle remains a fight against the status quo. Our clarion call to the world is be remarkable: strive to create something incredible; strive to create something that people talk about. There will be many who deride new representations of art and culture, preferring instead to cling to old mediums and outdated business models, but we believe there’s never been a better time for radical expression unfettered by industry, technology, time or place.
Our story is only just beginning and it’s with enormous thanks to the fabulous support of many transmedia enthusiasts that we go from strength to strength. Nobody knows what the future holds but we do know it depends on the stories we tell ourselves.