Our Story

Our story begins with a vision to bring fictional worlds into the real world; to allow audiences to get closer to the characters they love and to immerse themselves ever deeper in the stories they crave.

Why? Because storytelling enriches our lives. Stories are how we make sense of the world and when we change the story we see the world in new ways. Stories can help us empathise with the disenfranchised, can advance a new vision of the future and can present a retelling of the past.

With the introduction of the Internet, social media, mobile and the Internet of Things so the nature of art and commerce has changed. Creative people and companies now have an amazing palette of channels for artistic expression and through transmedia storytelling an opportunity to connect directly to the audience without asking permission from gatekeepers or intermediaries.

Into this world was born Conducttr.

Development of Conducttr started in Spring 2010 by Robert Pratten and Alexey Ossikine. In Jan 2011 Conducttr launched with a proof-of-concept project called Lowlifes – a crime thriller produced by Robert and written by Simon Wood. The transmedia experience was delivered as a 10 episode webseries, an ARG, a 12 chapter blog series and a novella.

While many technical and procedural challenges have been overcome, our biggest struggle remains a fight against the status quo. Our clarion call to the world is be remarkable: strive to create something incredible; strive to create something that people talk about. There will be many who deride new representations of art and culture, preferring instead to cling to old mediums and outdated business models, but we believe there’s never been a better time for radical expression unfettered by industry, technology, time or place.

Our story is only just beginning and it’s with enormous thanks to the fabulous support of many transmedia enthusiasts that we go from strength to strength. Nobody knows what the future holds but we do know it depends on the stories we tell ourselves.

Be remarkable.

Our Team

  • Robert Pratten

    Co-Founder & CEO

    Robert is CEO and Founder of Transmedia Storyteller Ltd. He is a thought-leader in transmedia storytelling and author of the book Getting Started in Transmedia Storytelling: A Practical Guide for Beginners.

    Prior to TSL, Robert wrote, directed and produced two award-winning feature films and before that worked as marketing consultant in the telecommunications industry. He is a vegetarian, part-time Buddhist and plays the guitar.

  • Alexey Ossikine

    Co-Founder & CTO

    Alexey is CTO and Founder of Transmedia Storyteller Ltd.  His work has been featured in Bloomberg BusinessWeek’s “America’s 25 Best Young Entrepreneurs Under 25” as well as the Boston Herald, Entrepreneur Magazine, BostInnovation, America.gov, and other publications.

    Alexey holds a B.S. in Business Management from Babson College with a concentration in Entrepreneurship and Global Business Management. When not experimenting with home automation, he is jumping out of planes or training his skateboarder-dog some new tricks.

  • Belén Santa-Olalla

    Chief Creative Officer

    Belén is a Chief Creative Officer at Transmedia Storyteller Ltd. She is founder of Meetup Transmedia Madrid, directs the Spanish section of Transmedia Podcast and is author of the blog Universo Transmedia.  Recent projects include Game of Thrones for Canal+, Zombies for Affero Lab and Attack on Titan for Kodansha.

    Prior to TSL she worked as theater director, producer, teacher, actress and creativity coach. She is passionate about performing arts and stage innovation. In her very rare spare time, she can be found playing volleyball or sailing.

  • Oleg Lazutkin

    Front-End Developer

    Oleg’s history includes lead development of online games, enterprise applications, and mobile apps involving everything from 3D animation to web conferencing, dashboards, and real-time collaboration. While being familiar with HTML and JavaScript, he specializes primarily in Adobe Flex / RIA.

    Oleg is a Led Zepplin fan and when not bashing the keyboard he’s bashing his 25-piece drum kit.

  • Nataly Rios Goico

    Creative Consultant

    Nataly is an experienced interactive storyteller with a degree in Systems Engineering and an MA in Digital Media. She recently led the TSL work on Hacked the interactive experience on cyber warfare for Al Jazeera.

    She is a classically trained ballerina and an award-winning photographer.

  • Andrey Grunyov

    Back-End Developer

    Andrey’s 14+ years of software development experience positions him as an expert senior developer in backend technologies like .NET and SQL Server.

    His love of maths is challenged only by his love of Manchester City.

  • Eduardo Iglesias

    Creative Technologist

    Eduardo is a Creative Technologist with a first degree in Computer Science. Projects include Game of Thrones for Canal+, Attack on Titan for Kodansha, CUARATT for UK Ministry of Defense.

    When not creating 8-bit sprites for his indie games he’s reading comic books and is a Sandman aficionado.

  • Bettina Gerlich

    Business Development Manager

    Bettina is our Business Development Manager with a degree in Translation, Interpreting and Arts. Bettina’s sporting past reveals her high-performance drive as she was once a nationally competitive gymnast and horse rider.

    These days when she’s not doing yoga or pilates she’ll be reading crime novels or watching sci-fi movies.