Connected Brand Experiences

Create authentic customer connections

Evolve branded entertainment beyond video to become a connected brand experience. Create storyworlds that immerse consumers during their everyday life so that every day becomes an adventure - an adventure that builds an authentic relationship

The comic strip below illustrates a branded content experience in which the customer enrols for an engaging sci-fi story in which he’s running an Earth colony on Jupiter’s third moon, Ganymede.

The experience demostrates a number of things:

  • how we can wrap the story around someone’s day-to-day life and hence maintain the brand in someone’s thoughts without having to make a hard sell
  • how data from wearable technology can be used as a game mechanic
  • how we can make display media interactive

Invisible Marketing Comic3

Invisible Marketing Comic3

Invisible Marketing Comic3

Invisible Marketing Comic3

Invisible Marketing Comic3

Invisible Marketing Comic3
Invisible Marketing Comic3
Invisible Marketing Comic3
Invisible Marketing Comic3