Eefje Op den Buysch and Hille van der Kaa talk about their research on Transmedia metrics, and present us their proposed Transmedia Engagement Metrics model.
How do you measure transmedia? What sorts of metrics are going to help transmedia producers to better understand and then compare and contrast the impact of a transmedia story? That’s a million dollar question that begs for an answer. In their research, Eefje and Hille analysed existing models and added the insights of twelve leading transmedia experts in attempt to come closer to the final answer.