Robert Pratten is CEO and Founder of Transmedia Storyteller Ltd, creators of Conducttr – the pervasive entertainment platform.
Robert’s experience uniquely places him at the intersection of entertainment, marketing and technology: he brings more than 20 years’ experience as a marketing consultant and expertise in Intelligent Networks having formally advised clients such as Ericsson and Telcordia on international pricing, positioning and market entry strategies.
In 2000, he left Europe’s leading telecoms consultancy firm to attend the London Film School and since wrote, produced and directed two award-winning, critically acclaimed feature films – London Voodoo (2004) and Mindflesh (2008). He also produced and the original transmedia proof-of-concept project for Conducttr, Lowlifes.
Today he is an internationally recognized thought-leader in transmedia storytelling – regularly speaking at numerous conferences including the World Innovation Conference and SXSW Interactive and also to transmedia meetup groups to encourage and inspire a new era of independent creative thinking.